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Nendo by Arketipo
1 resultsCollection: Nendo
Brand: Arketipo
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With its simple design, you'd be forgiven for thinking that there is nothing special about Target. Yet, that is where you would be mistaken. For every cross that is placed in the structure, a somewhat cruel yet pleasing illusion appears: that for every book placed on the shelves, the number of crosses seems to increase at the same time. Target is a bookcase that plays with the imagination as well as the fantasy of the novels that could be found inside of it.
Nendo is a design studio founded in Tokyo in 2002 by Oki Sato. In 2002 he founded nendo design studio. nendo means ’clay’ in Japanese – or more specifically, modelling clay such as plasticine. A unique material that makes it easy to do creative modelling. As Oki Sato explains: ”the name is appropriate for a studio that needs to develop design solutions for a host of very different clients”. His expression is minimalist, but contains small signs and details that immediately arouse memories. He employs soft, friendly shapes which make his designs appear comfortable from first sight.