20% OFF for Marazzi, Atlas Concorde and Italgraniti Tiles





This online store https://lineaselect.com/en_US/ (the Store) Privacy Policy (the Privacy Policy) describes how its operator UAB 4LZ (the Company, Data controller or we) handles the personal data of its customers and visitors (Users or you). Privacy policy applies despite the type of device through which the Store is reached (phone, tablet, computer, etc.).

When you visit the Store, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device (to get more information about used cookies, please read our Cookie policy). Additionally, as you browse the Store, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Store, and information about how you interact with the Store.

By visting the Store and using its services, You signify that You have read, understood, and agree to our collection, storage, use, and disclosure of Your personal information as described in this Privacy Policy and our Terms and Conditions, and agree to be bind by the contract with the Company.

This Privacy Policy may be subject to change and updating by the Seller, and we encourage you to periodically review it and review the latest version of the Privacy Policy. You can always find the current version of the Privacy Policy on the website https://lineaselect.com/en_US/.

Personal data controller

The controller of your personal data is UAB 4LZ, legal entity code 305878115, registered office address Žygio g. 97-R2, Vilnius, Lithuania, el. e-mail [email protected],  phone: +(370) 674 74696.

Basis and purposes of personal data processing

We only collect and process your personal data that is sufficient and necessary to achieve the purposes for which it is processed. We receive almost all processed personal data only from you. When we process the personal data you provide, we will consider it to be accurate and correct, and all your consents are given at your discretion after a thorough reading of this Privacy Policy.

Your personal data is collected and processed on the following legal bases:

   1) Your consent to use the Store and provide your personal data.

   2) Fulfillment of the legal obligation arising and applicable to the Company.

   3) Legitimate interest of the Company.

To the extent and under the conditions provided by applicable law, the processing of the same personal data of you may be subject to one or more of the above legal bases.

What personal data do we process?

The list of processed data in this Privacy Policy is not exhaustive. In special cases and in order to achieve the objectives discussed in this Privacy Policy, the Company may also process other personal data obtained on a lawful basis.


Purpose of processing

What personal data do we process?

Legal basis for processing



Account registration, Store administration

Email, email or social network account details (if registered thought third party accounts)

Your consent to use the Store



Order placement, execution of the submitted purchase order of goods

Name, surname, email, postal address, telephone number, shopping cart, product names, quantities, order amount, price of goods, discounts granted, delivery method, delivery address, payment information

Performance of a contract to which the data subject is party



Purchase history for statistics and analysis of purchase data

Number of submitted and fulfilled orders, order status, order submission date, order fulfillment date, product names, quantities, order amount, discounts granted, price of goods after all discounts granted, payment method, delivery method

Your consent to gather statystical and analytical cookies


Payment information for execution of the submitted purchase order of goods,  payment administration and refunds

Payment method, payment information

Performance of a contract to which the data subject is party


Improvement of customer service, administration of  inquiries

Name, surname, e-mail, postal address, telephone number, purchase history, other information provided by e-mail or through the inquiry form

Your consent to the provision of personal data, performance of a contract to which the data subject is party


Store safety, improvement of Store activity

Internet Protocol (IP) address, device type,  location data, information about using the Store

Your consent to use the Store, our legal interest to ensure the safety of systems


Direct marketing

Name, email, purchase history

Your consent to get marketing content


Processing of personal data for direct marketing purposes

In the event that you give your consent to receive offers and information by e-mail and / or telephone, we will process your personal data for the purpose of direct marketing. We will provide you with relevant information: general and personalized newsletters, offers, information about promotions, sales, discounts, products, invitations to participate in games and win prizes. We will also be able to ask you how you rate the goods we sell, the services we provide, the service, and more.

You may withdraw your consent to receive direct marketing communications at any time and opt-out by sending a message to the contacts indicated above or by clicking the opt-out link in the email newsletters you receive.

Processing of personal data for statistical and data analysis purposes

When conducting research on customer behavior and statistical data and generating reports required for the development of our business, we use automated data analysis, during which, using non-personalized data, we form an assortment of goods that meet the needs of our customers, create pricing and improve the Store. During the analysis, we do not process your name, contact information and other information that personally identifies you, therefore the data analysis activities do not have any legal or similar significant effect on you.

For how long do we store your personal data?

Personal data will be stored:

  • until the User requests the removal (deletion) of his account or
  • 2 years after the last active activity in the User 's account or
  • until the data becomes obsolete or no longer relevant to the achievement of the objectives set out in this Privacy Policy.

In cases where the retention period is not specified in this Privacy Policy, the personal data you provide will be retained for no longer than is necessary to achieve the purposes specified in this Privacy Policy, for which the data was collected or for period required by law.

The storage of your personal data for longer than is necessary for the purposes specified in this Privacy Policy may be carried out only in exceptional cases when:

  • it is necessary for us to be able to defend ourselves against existing or threatened claims, claims or claims and to exercise our rights;
  • there is a suspicion of illegal activity;
  • your data is necessary for the proper resolution of a dispute or complaint;
  • backups and other purposes related to the operation and maintenance of information systems or for similar purposes;
  • on other grounds provided for by law.

Data processors & recipients

Ensuring proper data protection and confidentiality obligations, we may use third parties (data processors) to process your personal data on our behalf and instructions, for example: carriage, IT infrastructure service companies, software developers, providers, support and development companies, advertising and marketing services companies, web browsing or internet activity analysis and service companies, newsletter sending companies, etc., to whom your personal data is disclosed only to the extent necessary for the purposes, set in this Privacy policy.

Your data may also be provided to financial institutions, competent authorities or law enforcement authorities, but only upon their request and only when required by applicable law or in cases and procedures provided for by law to ensure Our rights, the safety of Our customers, employees and resources, make, file and defend legal claims.

Territory and jurisdiction for the processing of personal data

We process your personal data within the territory of the European Union.

Please be informed that certain technical data of your visit to the Store (IP address, technical information of the browser you use, data collected with the help of cookies, other information related to browsing the website and browser activities) may be made available for analysis or statistics and may be transferred to entities outside the European Economic Area (for example, when we use Google Analytics, such an entity is a company operating in the United States).

Regardless of the territory of personal data processing, we will take all possible reasonable measures to ensure that third parties process personal data in accordance with the requirements of GDPR and other mandatory legal acts.

Your rights as a data subject

Below you will find information about your specific rights that you are free to exercise. To exercise these rights, please provide us with a written request to the contacts listed in this Privacy Policy.

When executing your request, we have the right to verify your identity, which will always be established in the simplest and most convenient way for you. If the verification procedure is successful, we will provide the information you request no later than one month after receiving your request and completing the identity verification procedure. Depending on the complexity and number of requests, We reserve the right to extend the one-month deadline for another two months by informing you no later than one month after receiving your request and completing the identity verification procedure, stating the reasons for such extension.

Right of access to personal data processed

You have the right to request Our confirmation that we process your personal data. You also have the right to access your personal data processed and information on the categories of data processed, the purpose of the processing, the processing period, the sources of the data, the categories of recipients, automated decision-making, including profiling if applicable, and its meaning and consequences for you.

Right to correct incorrect personal data

You have the right to request changes, additions, corrections or corrections to your personal data processed by Us if you believe that the information we process about you is inaccurate or incorrect.

Right to delete personal data (right to be forgotten)

You have the right to request that we delete your personal data if there are certain circumstances specified in the legislation on the processing of personal data (when personal data are processed unlawfully, the basis for the processing of data has disappeared, etc.).

Right to restrict the processing of personal data

In certain circumstances specified in the legislation on the processing of personal data (when personal data is processed unlawfully, you dispute the accuracy of the data, you have objected to the processing based on our legitimate interest, etc.), you also have the right to restrict the processing of your personal data.

Right to data portability

You have the right to transfer to another data controller personal data which we process with your consent and which are processed by automated means. We will provide you with the data you wish to transfer in the format normally used in our systems and computer-readable, and if you wish and if technically possible, we will transfer the data directly to another data controller specified by you.

The right to object when the processing of personal data is based on a legitimate interest

You have the right to object to the processing of personal data when personal data are processed in accordance with Our legitimate interests.

Right to withdraw consent for the processing of personal data

You have the right to withdraw your consent at any time and the processing of data based on your consent will be terminated. You may withdraw your consent to receive direct marketing communications, offers and information at any time. You can revoke or re-grant your consent by providing us with updated information by contacting Us in the ways and with the contacts set out in this Privacy Policy. If your consent expires, is revoked or canceled, We will no longer process your personal data. In any case, we may keep your consent and proof of it for a longer period, if necessary, in order to protect yourself from claims, claims or claims made against us.

Right of appeal

If you think that your rights in the field of personal data processing have been violated, you have the right to submit a complaint to the personal data protection supervisory authority - the State Data Protection Inspectorate (www.vdai.lrv.lt) at L. Sapiegos str. 17, Vilnius, Lithuania. However, we always first ask and recommend that you contact Us directly. We believe that with good faith efforts we will be able to resolve your complaint, satisfy your requests or correct any mistakes we have made, if any.